The Inner Circle
Join the Inner Circle.
A customer and community layer for the people who want to be closer to the brand — early drops, giveaways, events, exclusive news, and the conversations that shape what we build next.
This is separate from the ambassador program. No application, no commitment — just a way to stay in the loop.
What you get
Closer to everything we make.
Early Product Drops
Shop new collections and limited drops before anyone else.
Giveaways
Members-only giveaways and surprise thank-yous throughout the year.
Events
First invites to pop-ups, gatherings, and community meetups.
Exclusive Announcements
Behind-the-scenes news and brand updates, shared with you first.
Discounts
Inner Circle-only promo codes and seasonal member offers.
Community Conversations
Real talk with Sierra and fellow members — not a feed, a circle.
Small Business Spotlights
Discover and support small businesses we love, featured regularly.
Sign up
Come on in.
Drop your email and tell us what you care about most. We'll do the rest.
Already an ambassador?
The Inner Circle is for everyone who loves the brand. The ambassador program is a separate, application-based role for community leaders — you're welcome in both.
About Ambassadors