The Fund

Moments That Matter.

Every purchase plants a seed. The Moments That Matter Fund turns the everyday act of shopping into direct support for people, families, and communities that need it most.

Our Mission

Business with a heartbeat.

Sierra Brooklynn was never meant to be just a brand. It was built to give back — to turn style, creativity, and community into tangible help for the people around us. The Moments That Matter Fund is how we keep that promise, season after season.

We believe impact should be visible, honest, and ongoing — not a one-time gesture tucked into a footer. So we built a fund you can follow in real time.

The Fund

What it is.

The Moments That Matter Fund is a dedicated reserve — a portion of every Sierra Brooklynn sale — that flows directly into community giving: drives, grants, scholarships, and emergency support. It is tracked publicly, allocated transparently, and replenished with every order.

Where Your Purchase Goes

Every order becomes impact — here's how it's split.

50%

Direct giving

Funds, supplies, and apparel to individuals and families.

25%

Partner organizations

Grants to nonprofits and community groups we trust.

15%

Event production

Hosting drives, pop-ups, and community gatherings.

10%

Growth & reserves

Keeping the fund sustainable for seasons to come.

Fundraisers

Current fundraisers & drives.

Active

Spring Refresh Giveaway

Win a Sierra Brooklynn spring bundle — enter through the Inner Circle by the end of the month.

Get Involved
Active

Moments That Matter Fundraiser

Our current community giving campaign — contribute or nominate a cause that matters to you.

Learn More

Community Initiatives

Ongoing programs we believe in.

Back-to-School Drive

Outfitting local students with apparel, supplies, and confidence each August.

Girls Rising Partnership

Supporting young women in our community through mentorship, resources, and recognition.

Small Business Support

Grants and spotlight placements for entrepreneurs building something of their own.

Emergency Relief

Rapid-response help for families facing sudden hardship or loss.

Ways to Help

You don't have to wait to make a moment matter.

Donate Directly

Give any amount to the fund — 100% tracked publicly.

Donate

Shop With Purpose

A portion of every order flows into community giving.

Shop

Share the Mission

Spread the word — awareness is fuel for impact.

Share

Partner or Volunteer

Bring your organization or time to a future campaign.

Connect

Be part of the next moment.

Track every dollar, every campaign, and every outcome — live. Because impact you can see is impact you can trust.

Track the Fund & Donate