The Fund
Moments That Matter.
Every purchase plants a seed. The Moments That Matter Fund turns the everyday act of shopping into direct support for people, families, and communities that need it most.
Our Mission
Business with a heartbeat.
Sierra Brooklynn was never meant to be just a brand. It was built to give back — to turn style, creativity, and community into tangible help for the people around us. The Moments That Matter Fund is how we keep that promise, season after season.
We believe impact should be visible, honest, and ongoing — not a one-time gesture tucked into a footer. So we built a fund you can follow in real time.
The Fund
What it is.
The Moments That Matter Fund is a dedicated reserve — a portion of every Sierra Brooklynn sale — that flows directly into community giving: drives, grants, scholarships, and emergency support. It is tracked publicly, allocated transparently, and replenished with every order.
Where Your Purchase Goes
Every order becomes impact — here's how it's split.
50%
Direct giving
Funds, supplies, and apparel to individuals and families.
25%
Partner organizations
Grants to nonprofits and community groups we trust.
15%
Event production
Hosting drives, pop-ups, and community gatherings.
10%
Growth & reserves
Keeping the fund sustainable for seasons to come.
Fundraisers
Current fundraisers & drives.
Spring Refresh Giveaway
Win a Sierra Brooklynn spring bundle — enter through the Inner Circle by the end of the month.
Get Involved
Moments That Matter Fundraiser
Our current community giving campaign — contribute or nominate a cause that matters to you.
Learn MoreCommunity Initiatives
Ongoing programs we believe in.
Back-to-School Drive
Outfitting local students with apparel, supplies, and confidence each August.
Girls Rising Partnership
Supporting young women in our community through mentorship, resources, and recognition.
Small Business Support
Grants and spotlight placements for entrepreneurs building something of their own.
Emergency Relief
Rapid-response help for families facing sudden hardship or loss.
Ways to Help
You don't have to wait to make a moment matter.
Be part of the next moment.
Track every dollar, every campaign, and every outcome — live. Because impact you can see is impact you can trust.
Track the Fund & Donate