The Studio Archive
Every piece in the shop has been made, remade, and reworked by hand — some more times than I can count. This is a quiet look back at the versions that came before, the experiments that didn't make it, and the small evolutions that got us here. Not a storefront. Just the story of the work.
May 2023The Beginning — The First Tag
Became — Mental Health Matters Collection
Before the collection had a storefront, it had a tag. The very first pieces were screen-printed and tagged by hand — Sierra Brooklynn, designed by Kimani Mason & Earlean Davis, made in memory of Earlean Davis. This is where the whole thing started: a message made to be worn, and a name made to be remembered. Every version since has carried that with it.
Early Days — Pre-Clothing
Became — Discontinued — predates the clothing line
One of the very first things Sierra Brooklynn ever sold — long before we ever made clothing. These A6 glitter budget binders with a snap closure were an early product in our earliest days, and have since been retired. A reminder of where it all started.
The Beginning — The First Sale
Became — Custom Self-Defense Keychain Sets
The very first product I ever sold — personalized self-defense keychain sets, each built by hand with a kubotan, pepper spray, personal alarm, pom-pom, and fabric holders in custom colorways: gray marble, hot pink, leopard print, and red with a 'I solemnly swear that I am up to no good' strap. Before the binders, before the clothing — this is where Sierra Brooklynn began.
Early Run — Original Tag
Became — Red Mental Health Matters Hoodie
An early version of the Red Mental Health Matters Hoodie by j.e.d carried this original tag: SIERRA BROOKLYNN · Designed by Kimani Mason & Earlean Davis · Made in Memory of Earlean Davis. The tag has since been updated to the current design.
First Run — MHM x j.e.d
Became — Mental Health Matters x j.e.d T-Shirt
The very first Mental Health Matters x j.e.d t-shirt Sierra Brooklynn ever made. A pink Gildan DryBlend tee printed in black ink — "Mental Health Matters" in script, a leafed branch, and a brain split in two with two silhouettes sitting back-to-back between the halves. The piece that started the MHM x j.e.d series.
Jun 20232023 — First Run
Became — Custom Server Books
Handmade personalized server check presenters — rose-gold, hot-pink, and black glitter finishes with custom-name printing and a matching metallic pen clipped into the spine. Each book was made to order for servers who wanted their check presenter to feel like theirs.
Jun 20232023 — First Run
Became — Mental Health Matters Hoodie
The very first version — hand-pulled on a press I borrowed for the weekend. The print was a little crooked and the ink bled, but the message landed. This is the piece that made me realize the work mattered more than the perfection.
Early Days — Pre-Clothing
Became — Discontinued — predates the clothing line
A personalized lavender A6 budget binder with white cursive name personalization and the @shopsierrabrooklynn watermark — another early Sierra Brooklynn piece from before we ever made clothing. Each binder was custom-made to order; the line has since been retired.
Early Days — Pre-Clothing
Became — Discontinued — predates the clothing line
A purple glitter A6 budget binder from the earliest days of Sierra Brooklynn — long before we ever made clothing. The cover was finished in purple glitter with "Budget Binder" in handwritten script and a matching snap-strap closure, lined with zippered cash envelopes for each budget category and a glitter pen clipped into the spine. The budget binder line has since been retired — another piece of where it all started.
Early Days — Pre-Clothing
Became — Server Books (retired)
Personalized server books — custom glitter folios made for restaurant servers, each printed with a name in script. A black glitter book with "Julie" in purple, plus blue and rose glitter colorways. One of Sierra Brooklynn's earliest custom offerings, before the focus shifted to apparel and the Mental Health Matters line. No longer sold.
Jun 2023Memorial Customs
Became — Mental Health Matters Hoodie
A custom Mental Health Matters hoodie made in memory of Earlean Daws — the woman whose battle with mental health helped shape the j.e.d x Mental Health Matters mission. The piece is screen-printed in white script reading "#BreakTheStigma / In memory of / Earlean Davis" with a solid heart beneath. This was the first memorial custom created through the j.e.d program, made to honor a life lost too soon and turn remembrance into wearable advocacy.
Jan 20232023 — First Run
Became — Mental Health Matters Hoodie
The original Mental Health Matters tags — a direct-to-fabric cyan print on the inside of the hoodie reading 'SIERRA BROOKLYNN, Designed by Kimani Mason & Earlean Daws, Recreated in memory of Earlean Daws & those battling with mental health,' paired with the original pink care card printed with 'Mental Health Matters,' the two-figures-on-a-brain graphic, and '#BreakTheStigma.' This is the earliest tagging version before the printed labels were updated.
Feb 20242024 — Learning Curve
Became — Healthcare Customs
Before the custom program, I made pieces one at a time for nurses I knew. The sizing was inconsistent and the colors never matched twice. Every miss taught me how to build it so other people could order their own.
MHM x j.e.d — First Tags
Became — MHM by j.e.d
The neck tag from the first Mental Health Matters runs — screen-printed in purple inside the collar of every piece. The hand-drawn Sierra Brooklyn script, our checkmark, and #LiveLikeEarlean, a quiet reminder worn close to the skin. It has since been retired from production, but early MHM pieces still carry it.
Aug 2026Custom Builds
Became — Custom Budget Binder
A one-off custom build in matte black leather-look with the 'OUR SPECIAL BINDER' embossing in electric blue. Built with the 6-ring mechanism, frosted cash-stuffing pouches, and a rose-gold pen — a personal, made-to-order budgeting piece crafted for a single client.
Jan 2024Memorial Customs
Became — Mental Health Matters Hoodie
A custom Mental Health Matters hoodie donated in loving memory of Elijah Hayes — a young man lost to suicide. Printed in cyan-blue script reading "#BreakTheStigma / In loving memory of Elijah Hayes." This piece was created and gifted to the family as part of the j.e.d program's commitment to supporting those affected by suicide, turning every garment into a vessel for remembrance and a conversation about mental health.
Early Days — Pre-Clothing
Became — Server Books (retired)
Black glitter-finish server book, personalized with the name 'Epic' in purple sequined script across the front, paired with a rose-gold pen. A retired early Sierra Brooklynn offering from the personalized organizer era — before the shift to apparel and the Mental Health Matters line. No longer sold.
Early Days — Pre-Clothing
Became — Budget Binders (retired)
Personalized pink glitter budget binders — custom financial organizers with a name in black brush script on the cover, a silver snap closure, and a soft pink interior lining. A retired early Sierra Brooklynn offering from before the shift to apparel and the Mental Health Matters line. No longer sold.
Early Days — Pre-Clothing
Became — Discontinued — predates the clothing line
A purple glitter budget binder personalized with "Boss Bitch" in pink script, complete with a matching pen — one of the early custom-made Sierra Brooklynn pieces from before we ever made clothing. The budget binder line has since been retired.
Early Days — Pre-Clothing
Became — Server Books (retired)
Interior view of a black glitter-finish server book — showing the zippered pocket and clear card sleeve inside. A retired early Sierra Brooklynn personalized organizer from before the shift to apparel. No longer sold.
Aug 2026Custom Builds
Became — Custom Budget Binder
A playful two-piece custom build — a pair of glittery A6 budget binders made to match, one in hot pink and one in lavender purple, with 'Budget Binder' printed in the same bold black script. Made-to-order for a pair of friends who wanted to build their budgets together.
MHM x j.e.d — First Tags
Became — Mental Health Matters Hoodie / Collection
The very first hangtags for the MHM x j.e.d collection — and still the tags we use today. The front card carries the signature "Mental Health Matters" script and the brain-with-two-silhouettes graphic with #BreakTheStigma; the flip side (CUSTOMS by Sierra Brooklyn) lists care instructions and a QR code linking to the meaning behind the item. Note: the QR code will be updated soon as the link changes.
Early Days — Pre-Clothing
Became — Server Books (retired)
Black glitter-finish server book personalized with the name 'Julie' in bold purple lettering, paired with a rose-gold pen in a side elastic loop. A retired early Sierra Brooklynn personalized organizer from before the shift to apparel. No longer sold.
Aug 2026Custom Builds
Became — Custom Budget Binder
A glittery duo — a hot-pink budget binder with 'Budget Binder' in a flowing handscript, and a deep-purple match with the same bold print. Both built with the snap-button closure, 6-ring mechanism, and a matching glitter pen. Made-to-order personal budgeting pieces for the girls who like a little sparkle.
MHM x j.e.d — First Tags
Became — Mental Health Matters Hoodie / Collection
The flip side of the MHM x j.e.d hangtag — "CUSTOMS by Sierra Brooklyn" with a QR code to read more on the meaning behind the #MentalHealthMatters item, and the care instructions (machine wash cold, no bleach, tumble dry low or hang, no iron, no dry clean). The QR code will be updated soon as the link changes.
Early Days — Pre-Clothing
Became — Budget Binders (retired)
Interior view of a black glitter-finish budget binder — six-ring mechanism with a striped Budget Sheet insert, a Sierra Brooklynn business card tucked in the front pocket, card slots, and a rose-gold pen. A retired early Sierra Brooklynn organizer from before the shift to apparel. No longer sold.
Early Days — Pre-Clothing
Became — Personalized Budget Binders
A personalized A6 budget binder in vibrant pink glitter, custom-labeled "kenzye's expenses" in white brush script with a silver snap closure. Part of the early pre-clothing era of personalized organization pieces before the brand pivoted to apparel.
Early Days — Pre-Clothing
Became — Budget Binders (retired)
Black glitter-finish budget binder with the word 'FUNDS' in bold bright-blue lettering across the front cover and a snap-button closure. A retired early Sierra Brooklynn personalized organizer from before the shift to apparel. No longer sold.
Aug 2026Custom Builds
Became — Custom Budget Binder (one-of-one)
A one-of-one custom budget binder built for a client named Niah. Mint green faux-leather cover with magnetic snap closure, personalized with "Niah's Budget" in black script. Interior features a 6-ring mechanism, card slots, a pen loop with a rose-gold glitter pen, and a custom-printed Budget Sheet with green header styling. A personal-finance custom created outside the apparel line — showing how the studio extends into functional, personalized goods.
And it's still being made.
See where it is now
